Simple Formats That Keep Your Customers Reading (and Buying) Most marketers will tell you the money is in your e-mail list. One of the easiest ways to create an e-mail list is by offering a giveaway that someone receives in exchange for their e-mail address. What you do with that e-mail address after that initial […]
12 Easy Newsletter Formats to Keep Your Business Top of Mind Read More »
Every fall, as the air turns crisp and the leaves begin to fall, communities across Mexico — and increasingly across the United States — come alive with vibrant color and heartfelt celebration for Día de los Muertos (Day of the Dead). At first glance, the name might sound somber, but in truth, Día de los
Honoring Life and Memory: Día de los Muertos Comes to Nobles County Read More »
There’s something about an apple orchard in the fall that stirs up nostalgia — that crisp bite in the air, the scent of apples and leaves, and the sound of laughter as families fill their baskets. Just a few miles south of Worthington, Ocheda Orchard offers all of that and more. It’s the kind of
Ocheda Orchard — A Family Tradition Worth Picking Read More »
If your chamber membership is gathering dust because you don’t enjoy networking events, you’re missing out on significant value hiding in plain sight. While mixers and ribbon cuttings get the spotlight, your membership includes strategic resources that can solve real business problems, even for those of us who hate “working a room.” Your Chamber as
Beyond the Mixer: Maximizing Your Chamber Membership Read More »
Everyone is telling you that you should be doing something with AI for your business. Every newsletter, podcast, and conference talk seems to assume you’re already knee-deep in implementation. Meanwhile, you’re stuck at square one (or just using it to write an email here or there), overwhelmed by options and uncertain where to begin. Welcome
How to Start Using AI in Your Small Business (Without the Overwhelm) Read More »
When autumn rolls across the prairies of southwest Minnesota, something special happens in Nobles County — the fields come alive with the sound of pheasants flushing, the rustle of tall grasses, and the camaraderie of hunters who have made this area their fall destination for generations. Hunting here isn’t just a sport — it’s a
Hunting in Nobles County: Where Conservation Meets Tradition Read More »
There’s a special kind of magic that happens when you turn a family farm into a place filled with laughter, pumpkins, and a few good-natured pranks. That’s exactly what the Nystrom family has done at Grandpa’s Fun Farm, just south of Worthington, Minnesota. It’s one of those spots that instantly feels like home — where
🎃 Grandpa’s Fun Farm: Where Family, Fall, and Fun All Meet Read More »
A Guide to Recovering Revenue You Didn’t Know You Were Losing When was the last time you reviewed your business subscriptions? From software to streaming services, you could have hundreds of dollars out there that you had forgotten about. That’s money that’s been quietly slipping through the cracks. Most business owners are so focused on
The Hidden Cash Sitting In Your Business (And How to Find It) Read More »
Think of the person in your circle (even tangentially) who comes to mind when you read the word, “boring.” Who is it? Now ask yourself why you think they’re boring. It’s your opinion, right? Maybe all they do is talk about sports or maybe when you’re talking about sports, they want to talk about the
How to Fix Your Elevator Pitch Read More »
There’s something special about a fall Friday night in Worthington. The air is crisp, the stadium lights glow, and the sound of drums from the marching band rolls across town. It’s football season—and here in Worthington, that means more than touchdowns and tackles. It’s about pride, tradition, and community. Supporting Our Local Teams When the
Friday Night Lights in Worthington: More Than Just a Game Read More »
Mastering the Art of Sharing (but not oversharing) Your audience wants to hear from you and get to know you, but oversharing (or sharing inappropriate topics) comes with its own set of problems. Sharing engaging things about yourself will help you build the kind of connections that improve revenue and customer loyalty. If you want
15 Ready-to-Use Social Media Captions for Business Owners Read More »
If you’ve ever driven past Buss Field on a Sunday, you’ve probably noticed the crowd. Families gathered with lawn chairs, kids kicking balls along the sideline, music in the air, food nearby, and players in bright uniforms battling it out on the pitch. That’s Worthington soccer — a sport that’s grown right along with our
Soccer in Worthington: A Community Story Read More »
